Hootsuite
- Lots of social networks supported
- Monitoring service
- Social Analytics
- Mobile app
- Learning support
- Expensive
- Interface can be confusing
About this App
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[/wpsm_inline_list]The app is used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Google+ and Mixi. Organizations known to use Hootsuite include Facebook.. It provides a browser-based dashboard that allows users to keep updated on their Twitter account. There are both full and lite versions of the service.
The Hootsuite dashboard has tabs that organize all the social profiles that you link with the application. Today, many businesses use their social profiles to provide customer support, offer personalized deals to followers, and motivate them to become repeat buyers of their products or services. Such companies can utilize Hootsuite to effortlessly manage multiple social profiles simultaneously. Above all, with the premium plans, you get advanced features such as security, team collaboration, audience engagement, and social analytics.
Pricing
- Professional, $29/mo – 10 social accounts, 1 user, unlimited scheduled messages, automated post scheduling, key performance metrics, ad spend limit of $500 per month to boost posts.
- Team, $129/mo – 20 social accounts, 3 users, unlimited scheduled messages, automated post scheduling, key performance metrics, custom analytics, exportable reports, ad spend limit of $2,000 per month to boost posts.
- Business, $599/mo – 35 social accounts, 5-10 users, unlimited scheduled messages, automated post scheduling, key performance metrics, custom analytics, exportable reports, ad spend limit of $5,000 per month to boost posts, flexible approval workflows.
- Enterprise, $custom/mo –custom solutions
Highlights
Hootsuite’s platform has various analytics and reports you can export, therfore your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for example YouTube Analytics and video posting, WordPress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.
A stream is a real-time collection of chronological mentions from 25+ social platforms. Hootsuite Insights streams help you gain insight into the conversations important to your brand. Streams fall into two categories: keyword search, and social network.
Streams provide a wealth of information to give context to the conversations you track. Depending on the stream type, view things like reach, source, language, sentiment or location. Search stream mentions indicate their sentiment, author’s gender, location and language. You can also engage with the mentions in your streams. Retweet, reply, add tags, assign tasks, and more. Select Metrics under each stream name to measure and analyze breakdowns of your mentions in detail.
Hootsuite has a great monitoring feature. Being up to date with your business means that you’ll want to know what your customers are saying about you, and what’s happening in your niche. Hootsuite handles this with a built-in monitoring tool called My Industry. Click on it, then choose the social media networks you want to monitor.
Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.
FAQ
What are the main features of App?
- Scheduling
- Content curation: Easily find, manage, and share compelling social media content and images.
- Promote
- Analytics
- Monitoring
- Team management
- Apps and Integrations
Can You learn from Hootsuite app and from it's application field?
Yes, there are videos on Hootsuites Youtube channel, where You can always keep up with the newest product updates, and also can find information from the usage fo the App.
What is Hootsuite certification?
You can get your Hootsuite Social Marketing Certification by passing a 60-question online exam, testing your knowledge of the core principles of social media marketing.
The exam is based on Hootsuite’s free online Social Marketing Training course—a comprehensive series of easy-to-follow video tutorials covering everything from creating a social media strategy and optimizing your social profiles to creating and sharing effective social content and effective social media ads.
Specification: Hootsuite
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Videos: Hootsuite
Photos: Hootsuite
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