Loomly

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8.6/10 (Expert Score)
Product is rated as #2 in category Social Media Management
Easy to use
8
Value for money
8.5
Features
9
Design
9
PROS:
  • Lots of social networks supported
  • Social Analytics
  • Visual calendar to see current and upcoming posts
  • Multi-team use
  • Library to keep all assets in with information
CONS:
  • Requires Buffer integration or mobile app for publishing to Instagram

About this App

 

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The service is commonly used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Google+ and Mixi. Companies and organizations known to use Hootsuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The Gap and LHC. Hootsuite provides a browser-based dashboard that allows users to keep updated on their Twitter account. There are both full and lite versions of the service. Hootsuite uses the URL shortener ow.ly to shorten URLs submitted to its service.

 

What are the key features of Loomly?

  1. Create posts, by suggesting you post ideas
  2. Optimize posts, by providing you with optimization tips when you create your posts
  3. Preview your posts, thanks to automated mockups
  4. Review and approve your posts as a team, via built-in approval workflows
  5. Schedule your content for automated publishing on your social media accounts
  6. Measure your success with advanced analytics features including account, post & URL metrics

 

Pricing

Base (2 user + up to 10 social accounts): $34/month (or $25/month when paid annually)

Standard (up to 6 users + up to 20 social accounts): $76/month (or $57/month when paid annually)

Advanced (up to 16 users + up to 35 social accounts): $159month (or $119/month when paid annually)

Premium (up to 26 users + up to 50 social accounts): $332/month (or $249/month when paid annually)

Enterprise (27+ users + up to 51+ social accounts): contact them.

CapturePricing model: Subscription
Free Trial: Available (Credit Card required). The trial is for a period of 15 days.

 

Highlights

  • Advanced Analytics
  • Hashtag Collections
  • Bulk Actions

Social media analytics help you to become a social media manager who gets their audience. They make you smarter, more empathetic and provide you with a clear vision of what your fans/followers/users/customers want or need. There are many useful features in Loom.ly:

  • It click counts, sources & locations,
  • Account-level statistics, such as your total number of Page Likes on Facebook and Followers on Instagram,
  • New post metrics, including Reach, Impressions & Engagement Rate, Date filtering & period comparison
  • Analytics data for all your posts, not only your posts published via Loomly.

To unlock Advanced Analytics, you will need to have at least 5 published posts in your calendars and then enable Advanced Analytics from the Advanced Analytics view for each of your calendars. Advanced Analytics are available from the Standard Plan and up.

Building on top of Hashtag Autosuggest, Hashtag Collections allow you to save collections of hashtags and include them in a few clicks in your posts. This is particularly helpful when you frequently use the same hashtags in your posts, as you don’t need to manually type them every single time .Once you create Hashtag Collections, they will show up at the top of the list of available hashtags in Hashtag Autosuggest, every time you type in the # symbol in the copy field. Hashtag Collections are available to all Loomly users.

Create Hashtag Collections

From List View, Bulk Actions allows you to select multiple posts and apply the following changes to them:

  • Update State
  • Update Assignment
  • Delete

This is particularly helpful when you want to approve multiple posts at once, or when a new collaborator joins your team and you want to assign your latest posts to them in batch.

FAQ

Is Loomly available in other languages?

Loomly is only available in English at this time.


Does the trial version include all the features?

The trial version has no limitations on features apart from our Custom Branding features!


Which social media platforms does Loomly support?

  • Facebook
  • Twitter
  • Instagram
  • Google My Business
  • Pinterest
  • LinkedIn
  • YouTube
  • TikTok


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